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Brand Voice Blueprint
“Your brand voice is how your brand talks and feels. This is where consistency builds trust. A brand with a strong voice is instantly recognizable, even without a logo.
Think about it like a person: their tone, energy, and personality should come through in everything you say.”
Scenario:
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Bold & confident: “The Boujiee Academy helps you take control of your career — no excuses.”
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Soulful & nurturing: “I guide you gently toward discovering your purpose.”
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Fun & witty: “Helping you slay your goals without losing your sense of humor.”
Tips:
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Choose 3 adjectives that describe your brand’s personality.
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Make sure your visuals, captions, and emails match this tone.
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Consistency > trying to be everything to everyone.
Actionable Step:
Write down your brand voice adjectives and list 5 words or phrases you’ll use consistently in your messaging.
Interactive Activity — Voice & Message Map
Steps:
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Brand Statement: Refine and finalize your “I help…” sentence.
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Core Message Pillars: Choose 3–4 topics your brand is known for (e.g., empowerment, education, lifestyle).
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Tone of Voice: 3 adjectives that capture your personality.
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Signature Phrases: Words or phrases that reinforce your brand identity.
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Audience Emotion Goal: How should people feel when engaging with your content?
Tip:
Use this map for captions, emails, bios, and even live videos. It keeps you consistent and memorable.
Module 2: Positioning & Messaging — Stand Out Without Shouting
Teaching Goal: Learn how to position your brand in a crowded market and communicate your value with confidence.
Market Differentiation: Know Your Lane, Own Your Lane
“This is where we separate your brand from the noise. Your brand positioning is the space you own in your audience’s mind.
It’s how they recognize your value before you even speak.”
Teaching Moment: Every market feels crowded. You might feel like there’s already someone doing exactly what you do, but here’s the key — there’s no one who does it exactly like you. Your experience, your style, and your approach are unique. Market differentiation is about finding your lane and owning it. It’s about clearly communicating why you are the obvious choice.”
Scenario:
Imagine you’re a fitness coach. There are hundreds of fitness coaches online. But maybe your niche is helping new moms regain confidence and energy after pregnancy. That’s your lane. You don’t try to serve everyone — you speak directly to those who need you most.
Tips:
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Narrow your audience: “I serve all entrepreneurs” is too broad. “I help female entrepreneurs launch their first online course in 90 days” is clear.
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Focus on your unique process or result: Maybe you use a unique methodology, offer a signature service, or provide a type of support others don’t.
Actionable Step:
Write down the top 3 things that make your brand different. Use these as pillars for all messaging.
The Brand Statement Formula
“Once you know your lane, you need to communicate it clearly. Your Brand Statement does this in one powerful sentence. It should answer: Who do you serve? What problem do you solve? How do you solve it?”
Formula:
“I help [who you serve] [achieve this result] through [your method or offer].”
Formula Examples:
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"The Boujiee Academy helps entrepreneurs understand and establish the difference between being a Business Owner & a CEO."
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“I help busy moms simplify their meal planning so they can spend more time with family.”
Tips:
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Keep it simple and clear — don’t overcomplicate it with industry jargon.
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Focus on the benefit, not just the service.
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Speak as if you’re talking to one person — your ideal client.
Scenario:
“Think about a friend asking you what you do. How would you explain your business in a way that excites them? That excitement is what your Brand Statement should communicate.”
Actionable Step:
Write your Brand Statement and test it out. Say it to a friend and notice their reaction. If it sparks curiosity or understanding immediately, it’s good. If you have to explain further, refine it.
Storytelling That Sells
“Your story is what makes people care. People connect with people — not products. Storytelling humanizes your brand and shows your audience that you understand their struggles and desires.”
Scenario:
You’re a skincare brand. Instead of saying, ‘I sell serums,’ you tell the story: ‘I started this brand after struggling with adult acne for years. I know how it feels to try product after product without results. That’s why I created this serum — to help people feel confident in their skin again.’
Notice how that story instantly creates connection — your audience doesn’t just see a product, they feel understood.”
Tips:
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Include a challenge or struggle that your audience can relate to.
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Show transformation — how your product/service solves that challenge.
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Keep it authentic — don’t exaggerate or fake experiences.
Actionable Step:
Write a 2–3 sentence version of your brand story that includes: struggle → solution → result.
This becomes the foundation for your marketing content.
Brand Persona Creation
Now that you know who you are as a brand, it’s time to define how you show up.
Your brand persona is the personality of your brand — the tone, the energy, the attitude.
Think of your brand as a person walking into a room.
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How do they talk?
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What kind of energy do they bring?
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Are they bold and bossy, soft and soulful, or sleek and sophisticated?
Your brand voice and visuals should both reflect that personality.
If your brand were a vibe, it should be consistent across everything — your captions, your emails, your packaging, your website, even your colors.
Your goal: make your brand recognizable without even saying your name.
That’s the power of a clear persona. It makes your brand unforgettable.
Brand Identity Build-Out
Teaching Goal: in this module, we’re going to dig deep into the foundation of your brand — your why, your values, your voice, and the energy that sets you apart.
Your Brand DNA
“Let’s start by breaking down your Brand DNA — your mission, vision, and core values.
Think of this like your brand’s birth certificate — it defines who you are, what you believe in, and where you’re headed.”
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Your Mission Statement will always answer: Why do you exist right now? What problem do you solve?
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Your Vision Statement will always answer: Where are you going? What’s the long-term impact of your brand?
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Your Core Values will always answer: How do you show up while getting there? What principles never change no matter how big you grow?
Here’s the truth: if you don’t define your brand’s DNA, your audience will do it for you — and that’s dangerous.
You want to control the narrative from day one.
Your brand DNA becomes your internal compass — when you’re unsure what move to make next, you come back here.
Purpose Over Products
Now, I need you to hear this:
People don’t fall in love with products — they fall in love with purpose.
Your brand isn’t built by what you sell, it’s built by what you stand for.
Think about it — the strongest brands in the world lead with emotion. They speak to people’s hearts, not their wallets.
Ask yourself:
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Why do people really need what I offer?
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What emotion am I creating when they interact with my brand?
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Am I giving them a reason to care beyond the price tag?
When your brand becomes meaningful, it becomes magnetic.
So instead of saying, “I sell hair extensions,” you might say, “I help women feel confident, powerful, and ready to own any room they walk into.”
That’s purpose. That’s connection. That’s branding.
Finding Your “Why”
This is where it gets personal.
Your “why” is not just a slogan — it’s your story. It’s the reason you started and the fuel that keeps you going.
When you know your “why,” it becomes easier to make decisions, attract aligned clients, and stay consistent — even when things get hard.
Here’s how you find it:
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Think back to what inspired this brand. What moment or experience lit that spark?
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What problem do you see in your industry that you feel called to fix?
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How does your brand make people’s lives better — emotionally or practically?
Your “why” is what humanizes your brand. It’s what turns a business into a movement.
And when people can connect to your story, they trust you — and trust is the foundation of every successful brand.
Brand Identity Build-Out Course
“Turning your ideas into an unforgettable brand that speaks for itself.” — The Boujiee CEO
Welcome & Course Description
Hey CEO! Welcome to the Brand Identity Build-Out course — I’m so excited you’re here! This is your space to get clear, confident, and consistent with your brand. Together, we’re going to uncover your unique value, clarify your message, and create a brand that not only looks beautiful but feels authentic to who you are and what you stand for. By the time we finish, you’ll have your full brand identity system — your voice, your visuals, and your positioning — all aligned and ready to help you show up boldly, attract your dream audience, and build the brand you’ve always envisioned. Let’s bring your vision to life — with style, strategy, and soul!